Dis-Loyalty.

Just read this article on James Hoffmans blog today… This is absolutely brilliant.

Gwilym Davies – you know, the current World Barista Champion – has come up with a rather splendid card: the disloyalty card.

The idea is simple:  If you go and drink coffee at 8 interesting, quality focused cafes around (mostly) East London then he will say thank you by making you a coffee for free.

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This entry was posted on Thursday, December 17th, 2009 at 11:32 am

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